Pharma | Biotech | Medical Devices

Chiara

Digital Marketing Manager

Profile

Chiara is an expert in digital marketing for the pharmaceutical industry, having spent her entire career focused on the strategic and operational development of digital marketing activities for the industry. She has an in-depth understanding of the regulatory environment and is able to translate ideas into tactical initiatives. Chiara is highly experienced at the regional level in developing practical strategies and implementation plans to ensure alignment and success of projects at the local level. She has worked both within the industry and agency side and has been working as a contractor for some of the leading pharmaceutical companies in the industry for the last 3 years.

15+ years in Pharmaceuticals
Masters degree in Communications,  Course of Advanced studies in Online Marketing, Masters degree in Online Journalism
Therapy area expertise:  Immunology, neurosciences and dermatology

Core Competencies

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Web design and web development, SEO/SEA, web analytics

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Social media marketing

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Online PR, journalism, writing & publishing

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Digital media project management

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Global e-mail marketing

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Digital selling (ipad, mobile iOS, app development)

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Innovative development utilizing technology and business trends

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Regional/ global digital marketing strategy development and execution

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